The Creation Of Adidas Hockey: Forging A New Way To Relate To Consumers, NHL
NHL and Adidas not renewing kit supplier deal - SportsPro
NHL taps fanatics as official jersey supplier, replacing Adidas | Fox Business
Adidas to end NHL jersey partnership after 2023-24 season | SportBusiness
For Adidas and rivals, sponsorships are good business - The Columbian
Adidas and Women's Sports Foundation Announced as Team Sponsors for the Secret® Dream Gap Tour Plus CBC Sports Added as Streaming Partner
Adidas takes over from Reebok as US ice hockey sponsor - BBC News
NHL taps fanatics as official jersey supplier, replacing Adidas | Fox Business
Ice hockey-focused Adidas snares Sidney Crosby - SportsPro
NHL teams to wear new adidas jerseys starting opening night on Oct. 12
NHL, adidas unveil uniforms
Mixed feelings for NHLers as league milks jersey ads for revenue | CBC Sports
Sponsorships - Specialist Sports
Sponsorship deal with Adidas means changes coming to NHL jerseys, but nothing drastic yet - The Hockey News
NHL jersey advertisements - Everything you need to know before the 2022-23 season begins - ESPN
NHL ensures teams will have full flexibility to maximize jersey sponsorships | SportBusiness
Maple Leafs Minute: NHL Jerseys & Corporate Sponsorship
The Rink - Blackhawks announce helmet sponsor, 100% player vaccination rate
Reebok passes the NHL puck to Adidas | Fortune
Adidas | SHOPenauer
Adidas blijft hockey-sponsor | MarketingTribune Sponsoring
Sponsorship deal with Adidas means changes coming to NHL jerseys, but nothing drastic yet - The Hockey News
Stop Calling Adidas NHL Jerseys Authentic - Teal Town USA
NHL jerseys with ads likely after new deal with adidas - Sports Illustrated
