![Complex Sneakers on X: "On April 18, 2003, Jay-Z and Reebok launched the S. Carter Collection. Here's how it changed the sneaker industry forever: https://t.co/Yz0D1J9h8f https://t.co/ZDBdRwjaIZ" / X Complex Sneakers on X: "On April 18, 2003, Jay-Z and Reebok launched the S. Carter Collection. Here's how it changed the sneaker industry forever: https://t.co/Yz0D1J9h8f https://t.co/ZDBdRwjaIZ" / X](https://pbs.twimg.com/media/EV5Y5X4XYAUbeDa.jpg)
Complex Sneakers on X: "On April 18, 2003, Jay-Z and Reebok launched the S. Carter Collection. Here's how it changed the sneaker industry forever: https://t.co/Yz0D1J9h8f https://t.co/ZDBdRwjaIZ" / X
2003 was a huge year for Reebok. After not landing LeBron James and Carmelo Anthony in 2002, the company was able to bounce back by signing… | Instagram
![Reebok spokesperson rapper 50 Cent and his possee meet the media at a New York nightclub on Nov. 4, 2003 to launch his G6 lifestyle footware. (UPI/Ezio Petersen Stock Photo - Alamy Reebok spokesperson rapper 50 Cent and his possee meet the media at a New York nightclub on Nov. 4, 2003 to launch his G6 lifestyle footware. (UPI/Ezio Petersen Stock Photo - Alamy](https://c8.alamy.com/comp/TYGEER/reebok-spokesperson-rapper-50-cent-and-his-possee-meet-the-media-at-a-new-york-nightclub-on-nov-4-2003-to-launch-his-g6-lifestyle-footware-upiezio-petersen-TYGEER.jpg)
Reebok spokesperson rapper 50 Cent and his possee meet the media at a New York nightclub on Nov. 4, 2003 to launch his G6 lifestyle footware. (UPI/Ezio Petersen Stock Photo - Alamy
![I bought a pair of unworn Reebok's from 2003 a few months ago. I've heard that 20 year old sneakers will likely fall apart if worn. Thoughts? Experiences? : r/Sneakers I bought a pair of unworn Reebok's from 2003 a few months ago. I've heard that 20 year old sneakers will likely fall apart if worn. Thoughts? Experiences? : r/Sneakers](https://preview.redd.it/5stt5a3qbp771.jpg?auto=webp&s=fc439b80a36e80bcfbc254d4f8630501bd8e725c)