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![PDF] The Incremental Reach and Cost Efficiency of Online Video Ads over TV Ads | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/ac5eab03e882f642bcf9f9a155a37b00a93a5c39/13-Table3-1.png "PDF] The Incremental Reach and Cost Efficiency of Online Video Ads over TV Ads | Semantic Scholar")
PDF] The Incremental Reach and Cost Efficiency of Online Video Ads over TV Ads | Semantic Scholar
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![PDF] The Incremental Reach and Cost Efficiency of Online Video Ads over TV Ads | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/ac5eab03e882f642bcf9f9a155a37b00a93a5c39/8-Table1-1.png "PDF] The Incremental Reach and Cost Efficiency of Online Video Ads over TV Ads | Semantic Scholar")
PDF] The Incremental Reach and Cost Efficiency of Online Video Ads over TV Ads | Semantic Scholar
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