![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![Must Read: Adidas Is Selling Its Yeezy Inventory, The Miu Miu Moment Is Driving Prada Group Sales - Fashionista Must Read: Adidas Is Selling Its Yeezy Inventory, The Miu Miu Moment Is Driving Prada Group Sales - Fashionista](https://fashionista.com/.image/t_share/MTk3ODk2MzM3NDQ5MDM0OTI0/remaining-yeezy-adidas-stock-to-be-sold.jpg)
Must Read: Adidas Is Selling Its Yeezy Inventory, The Miu Miu Moment Is Driving Prada Group Sales - Fashionista
![Adidas Yeezy Boost 350 v2 Sply sport shoes in 3 different colors shot on dark wooden background. Close up view of sneakers. Krasnoyarsk, Russia - July 6, 2017 – Stock Editorial Photo © Alavanta #338339112 Adidas Yeezy Boost 350 v2 Sply sport shoes in 3 different colors shot on dark wooden background. Close up view of sneakers. Krasnoyarsk, Russia - July 6, 2017 – Stock Editorial Photo © Alavanta #338339112](https://st3.depositphotos.com/26364056/33833/i/1600/depositphotos_338339112-stock-photo-adidas-yeezy-boost-350-v2.jpg)
Adidas Yeezy Boost 350 v2 Sply sport shoes in 3 different colors shot on dark wooden background. Close up view of sneakers. Krasnoyarsk, Russia - July 6, 2017 – Stock Editorial Photo © Alavanta #338339112
![Adidas' Yeezy sneaker stock is worth $1.3 billion — and the company is trying to figure out what to do with them - CBS News Adidas' Yeezy sneaker stock is worth $1.3 billion — and the company is trying to figure out what to do with them - CBS News](https://assets1.cbsnewsstatic.com/hub/i/r/2023/05/05/e3de3dbf-2a00-4423-b210-36eb846bc990/thumbnail/1200x630/4b27575365ca769d4998155d5a1b9201/ap23125305712166.jpg?v=4d0a8a0e724da64f433bf70cf12725a2)
Adidas' Yeezy sneaker stock is worth $1.3 billion — and the company is trying to figure out what to do with them - CBS News
![Adidas swamped with $565 million in orders for unsold Yeezy shoes, Financial Times reports | Reuters Adidas swamped with $565 million in orders for unsold Yeezy shoes, Financial Times reports | Reuters](https://www.reuters.com/resizer/uEFsoVBsWvW50_1FqiamAdPMnD8=/1920x0/filters:quality(80)/cloudfront-us-east-2.images.arcpublishing.com/reuters/CIDPQDLICBKQBGBEMNARQRZNKU.jpg)